Steve Grossman

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Information in the information age

The power of where we’re going

Seth Godin, a man I quote often, offers 9 innovations for the Kindle and in the process, demonstrates disruptive thinking and the long tail.

For instance:

“2. Give publishers the ability to send free samples of new books to people who have opted in. For example, I could have a master setting on my Kindle that said, “for any book I finish, give the publisher permission to send me up to six free samples.” This creates a lever for successful authors and an asset for successful publishers. It lets them start publishing books for their readers instead of trying to find readers for their books.”

Read more here.

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Filed under: Business_models

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