Steve Grossman


Information in the information age

Microsoft = Kidding? = No

Thanks to my Pastor, I was introduced to this blog post about something I had not heard about: Microsoft Windows 7 Launch Parties.

No really. Here’s Microsoft’s instructional video.

Thankfully I don’t have to say anything humorous about the fact that Microsoft has the worst marketing of any company on the planet, it’s already been said:

From Wired magazine: “The “House Party” video is part of their training. Training for throwing a party: how very Microsoft.”

From CNBC: ““I’m beginning to think that no one involved with Microsoft’s advertising has ever left the house or spoken to a real person,” Ian Douglas” and “About the only real moment was when, in a nod to Microsoft’s patch-y past, hipster white guy advises party hosts to “Play with Windows 7 before the party.”

Even they know it’ll likely crash during the party. Amazing.

Which is Microsoft’s way of admitting Ryan Stemkoski question is a real possibility: “Of those (parties that actually occur) what percentage do you think will be interrupted by a frozen Windows 7 machine?”

For more laughs, do a Google search and make sure to read the comments too.

As CNBC mentions: “one Washington Post reader wrote: “If Microsoft had been put in charge of marketing sex, the human race would have ended long ago, because no one would be caught dead doing something that uncool.””


Filed under: Business_models, Marketing

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