Steve Grossman

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Information in the information age

Unrelated stories = future

Three unrelated BusinessWeek stories caught my eye today that pointed to a future I’ve written about here and here.

First, a report on Microsoft’s decision to give external programs access to Outlook’s e-mail, calendar and contacts. It is an unusual move for them, but one that clearly speaks to the move towards fewer walls and more data integration despite software programs and web domains. It’s a smart move.

Next is a story about Jaguar jumping to “Google Mail and other cloud software – saving millions of pounds.” The story outlines the difficulty in making the switch, but also mentions that it is a strategy “of simplification, standardisation and modernisation”. Um, yeah. It’ll also give them access to integrations and mashups that haven’t even been invented yet.

Last, a report on Twitter’s Business Model. No really. David L. Smith presents the best article on the subject I’ve read as he presents a number of possible revenue streams for the micro-blogging site. The one that stood out was this one:

Network marketing

The larger Twitter grows, the more the connectivity between users benefits all. But there is gold beyond the conversations that are going on. The pure connectivity in itself is valuable. While Twitter may not run advertising, many companies would love to license the right to target people using what is called “birds of a feather” targeting: identifying a group of people with a common interest and then expanding that target by finding others with similar interests. A number of companies are doing this right now, while honoring privacy; they don’t have to know who the people are.”

Though I’d not thought of it in terms of Network Marketing before, this is exactly where I believe we’re heading and I don’t believe Twitter will be the only one. We’re about to see a huge movement towards consolidations and acquisitions and the beginning of scalable revenue streams. One of them will be co-branding between users and companies.

Think I’m right or wrong?

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Filed under: Business_models, Life_technology, Society, Trends, Work_technology

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