Steve Grossman

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Information in the information age

Too much stuff = confusion = opportunity

More evidence found today about what I believe we’ll see next online – acquisitions, mergers and convergence. Why? There’s too much information in the world, and it’s growing everyday. As Steve Rubel says here, “more information will be created in 2009 than all prior years.” Not prior years online, or prior years in your life, ALL PRIOR YEARS.

So how are you keeping up? You’re not.

But don’t worry, no one else is either and the need will bring the next wave of opportunity online.

Curation
The Steve Rubel post correctly describes one of the growing trends dealing with this overload: curation. He sites several examples of sites that are designed to find, sort and deliver relevant information to interested niches. Give it time, there will be niches of every sort and variety.

Social Media
And then there’s the six trends in the Social Media space described by David Armano. The two that stand out to me are his take on “serious play” – game based services that reward participants – and the growth of mobile. Both of these will sort and filter content: “games” will give us what other people in our network deem relevant and mobile will, by it’s nature, deliver information filtered by proximity.

But these will only be steps towards where we’re going as long as all the services remain disconnected and focused on THEIR interests. For example: I’m interested in Marketing, Social Media, the music business, auto industry (mostly wholesale) and my friends in TN and across the world. Some of my friends are on Facebook, others are on MySpace and still others are on LinkedIn. American Express’ Open Forum covers many of the business topics I mentioned and so does BusinessWeek. The problem is they also cover all other aspects of business and industry. So on any given day I have to sort through these curators to find what I want as well as the three Social Network sites named above.

It’s doable, but how much am I missing? Lots.

The coming years will see the acquisitions, mergers and convergences of all these services into hubs. Hubs that will be customizable and powerful in the way they’ll pull (and push) information based on detailed preferences.

What do you think? Would that help your life?

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Filed under: Business_models, Life_technology, Social_media, Society, Trends

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