Steve Grossman

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Information in the information age

Microsoft = Kidding? = No

Thanks to my Pastor, I was introduced to this blog post about something I had not heard about: Microsoft Windows 7 Launch Parties.

No really. Here’s Microsoft’s instructional video.

Thankfully I don’t have to say anything humorous about the fact that Microsoft has the worst marketing of any company on the planet, it’s already been said:

From Wired magazine: “The “House Party” video is part of their training. Training for throwing a party: how very Microsoft.”

From CNBC: ““I’m beginning to think that no one involved with Microsoft’s advertising has ever left the house or spoken to a real person,” Ian Douglas” and “About the only real moment was when, in a nod to Microsoft’s patch-y past, hipster white guy advises party hosts to “Play with Windows 7 before the party.”

Even they know it’ll likely crash during the party. Amazing.

Which is Microsoft’s way of admitting Ryan Stemkoski question is a real possibility: “Of those (parties that actually occur) what percentage do you think will be interrupted by a frozen Windows 7 machine?”

For more laughs, do a Google search and make sure to read the comments too.

As CNBC mentions: “one Washington Post reader wrote: “If Microsoft had been put in charge of marketing sex, the human race would have ended long ago, because no one would be caught dead doing something that uncool.””

Yup.

Filed under: Business_models, Marketing